Cumberland Holdings, LLC  is pleased to announce that principal, Scott Chernoff, has been appointed to the Southern California Golf Association (SCGA) Junior Board of Directors.
 

At Cumberland Holdings, Scott focuses on new investment opportunities, portfolio management and investor relations.  He is a passionate golfer and has been proud to host SCGA Junior play days at the Palos Verdes Golf Club where he is a member. Cumberland Holdings has been a proud sponsor of The COPi Cup, the primary funder of the SCGA Junior scholarship fund.
 

“We are thrilled to welcome Scott to our Board of Directors,” said SCGA Junior Executive Director Kevin Gigax. “His unique experiences in the business world, coupled with his passion for the game of golf, will be valuable assets as we strive to meet the goals set forth in our strategic plan and bring the game of golf to more kids throughout Southern California.”
 

The SCGA Junior Golf Foundation was founded in 1983 through a gift from the PGA Championship. It is the charitable arm of the Southern California Golf Association, which is one of the nation’s oldest and largest amateur golf associations. The SCGA underwrites all administrative and development expenses, allowing every dollar raised to go directly to our youth serving programs.
 

The mission of SCGA Junior is to engage under-served youth in the lifelong benefits of golf so that they can achieve their dreams and potential. Through its programs, SCGA Junior works to fulfill its mission by achieving the following goals:
 

• Creating affordable access to golf for all youth

• Teaching smart decision-making skills both on and off the course

• Developing a culture of healthy lifestyles